American Roadside Burger Announces Greenville, SC Location

Jun 08, 2012

American Roadside Burger Announces Greenville, SC Location

By: Jane Harrison Fisher

American Roadside Burgers’ first new freestanding store will open in Greenville, South Carolina, at the end of 2012. The Design Review Board approved the request at a meeting held last night.

American Roadside Burgers will demolish an existing service station on the corner of E. McBee Avenue and S. Irvine Street in Downtown Greenville and will build its fifth store to continue expansion in the Southeast. “We loved this location in Greenville and we think a freestanding American Roadside will be a great addition to the Company’s portfolio,” said Rich LaVecchia, Chairman and CEO of American Roadside Burgers, Inc. Des Roberts of Collett & Associates in Charlotte represented American Roadside in the transaction and worked with Bill Diehl, III of Diehl Properties LLC to bring the property to the expanding burger chain. “Des has an eye for what American Roadside is looking for,” said Diehl. “This property combines convenience, appeal and a quick-turnaround for our opening.”

301 East McBee LLC was represented by Pete Brett, CCIM, of Coldwell Banker Commercial Caine to redevelop the corner, the former Esso and most recently Jim Beam’s service station, into a new American Roadside Burgers. “We are very excited about the plans American Roadside Burgers’ team has designed to serve Downtown Greenville and the surrounding neighborhoods,” Brett said. “The close proximity to our bustling Main Street corridor along with parking on McBee Avenue will provide convenience for everyone.”

American Roadside and the developer plan a late 2012 opening.

Visit us at www.americanroadside.com.

About American Roadside
Headquartered in Charlotte, NC, American Roadside is a tribute to the American roadside burger stands of the past. Using quality ingredients and variety throughout the menu, American Roadside features premium Sterling Silver brand beef (www.sterlingsilvermeats.com), plus chicken sandwiches, wings and salads, along with side items like french fries, onion rings, mac &cheese, and house-made slaw. Desserts include ice cream, milkshakes, and American Roadside’s Lugnuts, warm melt-in-your-mouth donuts with powdered sugar. Each restaurant is flex casual and includes a fast casual lunch and more full service offerings at dinner,plus serves beer and wine throughout the dining room and patio as well as the bar. Future Southeast expansion is in the works and all stores are corporate-owned. Visit us at www.americanroadside.com.